Bring tired soil back to life naturally
Science-backed products that help your plants grow stronger and your soil perform better without chemicals.
Not sure where to begin?
Healthy plants and lawns start with healthy soil — begin with The Goop, then feed your plants or care for your lawn

Start with The Goop
Bring your soil back to life

Feed your Plants
Support healthy growth

Care for your lawn
Specialist care for healthy grass
Why The Goop Works
The fastest way to bring tired soil back to life.
Packed with beneficial organisms that help your plants grow stronger, healthier, and more resilient.
– Improves soil health
– Supports stronger plant growth
– Helps retain moisture
How it works
A natural, effective process to restore and support your soil.
Apply the Goop
Soil comes to life
Strong roots grow
Plants thrive
The results you’ll start to see
As your soil begins to recover, these changes start to show
Stronger growth
Holds moisture for longer
Plants that cope better with stress
Soil that’s easier to work
What growers are seeing
I have found the Goop to be a convenient and effective product to inoculate a growing medium with microbes. I was surprised how little it took to cause a huge increase in yield in a controlled radish trial. Highly recommended for its convenience, efficiency and content – I don’t know of any other source of such microbial diversity in one go.
We are organic farmers and have been keen to boost our soil structure and natural nutrient cycling by enhancing our soil biology. Our research into the soil food web brought is to the Soil Ecology Lab. We have used both the Goop and Compost and both are full of beneficial biology, which is so often not the case with other products on the market. Thank you for helping us heal our soil!